The HERE Traffic portfolio has been rigorously engineered to provide highly accurate time-saving traffic information. Precision mapping and real-time big data combine with deep historical insights to create an up-to-the-minute industry-leading traffic service.
HERE collects billions of GPS data points every day and leverages over 100 different incident sources to provide a robust foundation for our traffic services. We use information collected from a variety of devices across the globe including vehicle sensor data, smartphones, PNDs, road sensors and connected cars. Our traffic experts also monitor incidents such as accidents and construction as they happen, 24 hours a day, seven days a week.
Once collected, we process the data through our industry-leading traffic engine - continuously updating our data every 60 seconds. By combining all our sources and expertly analyzing the data in our incident management center we regularly capture events that other services overlook.
The HERE traffic engine is custom built for big-data traffic, allowing sophisticated algorithms, fast throughput and massive scalability. It is continuously optimized and improved to meet the evolving needs of hosting advanced routing technologies, analytics and predictive services.
HERE Traffic is comprehensive, with services offered across 100% of the roads in the 63 markets we serve. It’s built on our highly accurate map and enhanced by more than 100 incident sources – from sophisticated vehicle sensors national and regional traffic information hubs to road works data providers and our own traffic operations center.
HERE Traffic meets the strict requirements of automotive-grade quality. We’ve invested heavily in independent testing methods – both automated and on the road – to give customers the rock-solid assurance they demand for their drivers.