Forward-thinking data analytics specialists, Motion-S, use localisation data to gauge a broad range of factors that can influence vehicle performance, driver behaviours, and ultimately insurance costs.
We spoke with marketing manager, Isabell Scherer, to understand where the sector is headed.
ULU, also known as Fleetify in the UK and ULU Cartracker in the Netherlands, is on a quest to build the ultimate fleet management platform; using a combination of best-in-class hardware, software, and LocalEyes' mapping technology.
We caught up with Christian Kerssens, ULU’s CEO, to find out more.
The moment we start using location intelligence services like Google Maps, pretty much anyone looking for this information can pinpoint us on a map – with an alarming degree of accuracy.
However, more and more businesses are keen to restrict this. Let’s consider some of the risks, why privacy is important, and how companies should respond to ongoing challenges.
With an abundance of ‘free’ mapping technologies woven into our daily lives there is a common misconception that these services come without a cost.
However, while many services are free of charge, use freemium models, or are open source, the true cost comes from the potential privacy breaches involved in selling your data to large service providers.
Here’s what companies need to know.
Location intelligence isn’t just a concern for logistics and transportation companies. There are numerous ways in which marketers can benefit too.
In this respect, location intelligence has two primary uses – the ability to segment data and attract and engage both new and existing customers.
Let’s take a closer look at how companies can turn possibility into profitability.
The use of location intelligence services has seen significant uptake in recent years. However, its application is moving beyond the traditional uses – such as by logistics firms who use it in planning and coordination.
Location data analysis is also becoming more widely used across the retail, hospitality and advertising. Uber and Deliveroo are prime examples of companies which are built on the central premise of location-based services.
This data-driven approach is constantly evolving and its impact on our day to day lives should not be underestimated. Let’s consider some of the current applications, their implications, and where this could all lead to.
Location intelligence has become ingrained in the everyday lives of billions of people. Without even realising it, many of our interactions with it happen out more of a habit and many of our activities leverage the depth of the technology innately.
Its influence is felt in so many ways – not least in business where its impact spans infrastructure, automotive, communications, as well as the Internet of Things (IoT) and mobile services, to name a few sectors.
Let’s consider a few ways location intelligence is making a big impact right now.
Becoming ‘data-driven’ continues to be a priority for businesses in many different sectors. And nowhere is this more prevalent than in mapping and navigation.
For many companies – particularly those operating in logistics and transportation – having sophisticated location intelligence is an essential component of their day-to-day work. However, many other industries are beginning to benefit from the insights it provides too.
Let’s take a closer look at some business needs we serve here at Local Eyes.