Recent research has shown that between 80 and 90% of people have their location turned on at all times. For marketers, this isn’t just some boring statistic about how many people have their eyes glued to their phone screens during the day (and well into the night...) – this is highly valuable information!
Location intelligence refers to complex processes of collecting and analysing special data from different sources, such as carrier data, GPS, Internet of Things, etc., to get valuable insights. This technology helps businesses discover new trends, consumers’ behaviour, and interests, and identify new revenue opportunities.
Here at Local Eyes, mapping is at the heart of everything we do. But maps have changed. 20 years ago, maps were unwieldy foldouts. Plus there was no traffic information apart from occasional radio announcements.
The dramatic increase in home shopping caused by coronavirus (COVID-19) is not expected to slow down now customers are used to the ease of use, speed and convenience. Last mile logistics in particular continues to play a vital role in achieving this.
When Onde needed precise location data to support its white-label ridehailing platform, it was clear that a secure, trusted partner was needed – one that could offer a secure global service given the company’s continued expansion. That’s why they chose, and continue to work with, Local Eyes.
Many businesses are struggling to survive in a social distanced world; one where lockdowns seem to be increasingly frequent.
The Big Data Company, based in the Netherlands, has been helping companies get the most from location data since their inception two years ago.
The entire world has had to adjust to new ways of working over the past few months – including the team here at Local Eyes. But despite the challenges, we’ve managed to successfully steer our ship through the troubled waters.
Initially, we made sure everyone at Local Eyes could work from home. And by giving each of our employees a personal budget to set up their own home office, we made sure they were comfortable doing so.
Forward-thinking data analytics specialists, Motion-S, use localisation data to gauge a broad range of factors that can influence vehicle performance, driver behaviours, and ultimately insurance costs.
We spoke with marketing manager, Isabell Scherer, to understand where the sector is headed.
ULU, also known as Fleetify in the UK and ULU Cartracker in the Netherlands, is on a quest to build the ultimate fleet management platform; using a combination of best-in-class hardware, software, and LocalEyes' mapping technology.
We caught up with Christian Kerssens, ULU’s CEO, to find out more.
The moment we start using location intelligence services like Google Maps, pretty much anyone looking for this information can pinpoint us on a map – with an alarming degree of accuracy.
However, more and more businesses are keen to restrict this. Let’s consider some of the risks, why privacy is important, and how companies should respond to ongoing challenges.
With an abundance of ‘free’ mapping technologies woven into our daily lives there is a common misconception that these services come without a cost.
However, while many services are free of charge, use freemium models, or are open source, the true cost comes from the potential privacy breaches involved in selling your data to large service providers.
Here’s what companies need to know.
Location intelligence isn’t just a concern for logistics and transportation companies. There are numerous ways in which marketers can benefit too.
In this respect, location intelligence has two primary uses – the ability to segment data and attract and engage both new and existing customers.
Let’s take a closer look at how companies can turn possibility into profitability.
The use of location intelligence services has seen significant uptake in recent years. However, its application is moving beyond the traditional uses – such as by logistics firms who use it in planning and coordination.
Location data analysis is also becoming more widely used across the retail, hospitality and advertising. Uber and Deliveroo are prime examples of companies which are built on the central premise of location-based services.
This data-driven approach is constantly evolving and its impact on our day to day lives should not be underestimated. Let’s consider some of the current applications, their implications, and where this could all lead to.
Location intelligence has become ingrained in the everyday lives of billions of people. Without even realising it, many of our interactions with it happen out more of a habit and many of our activities leverage the depth of the technology innately.
Its influence is felt in so many ways – not least in business where its impact spans infrastructure, automotive, communications, as well as the Internet of Things (IoT) and mobile services, to name a few sectors.
Let’s consider a few ways location intelligence is making a big impact right now.
Becoming ‘data-driven’ continues to be a priority for businesses in many different sectors. And nowhere is this more prevalent than in mapping and navigation.
For many companies – particularly those operating in logistics and transportation – having sophisticated location intelligence is an essential component of their day-to-day work. However, many other industries are beginning to benefit from the insights it provides too.
Let’s take a closer look at some business needs we serve here at Local Eyes.