Cookies and how we use them
This policy details how Local Eyes B.V. uses cookies and cookie-like files and technologies on its websites, e.g. Local Shared Objects, also known as “Flash cookies”, web beacons etc. We refer to these generically as “cookies”.
What are cookies and how do they work?
Cookies are small files that are sent to and stored in your computer by the websites you visit. Cookies are stored in your browser’s file directory. Next time you visit the site, your browser will read the cookie and relay the information back to the website or element that originally set the cookie. To learn more about these technologies and how they work, please see e.g. allaboutcookies.org.
Why does Local Eyes B.V. use cookies?
At Local Eyes B.V. domains, we use cookies to offer you a smoother experience, and for the purposes shown below. View your options for managing cookies in the next chapter. Our Privacy Policies, available at https://legal.here.com/ privacy, explain how we protect your privacy in our use of cookies and other information.
Basic functions
These cookies are essential for running our web sites and are the key to providing you a seamless experience.
You can navigate uninterrupted e.g. by remembering language and country choices you’ve made and by preserving authentication to secure parts of the domain. These cookies also remember products of interest when you are redirected to a payment site for a possible purchase.
Site and process improvement
These cookies enable us to improve our websites and business processes by looking at how our websites are used.
We do analytical profiling to understand e.g. unique users reading a particular article (to know what is popular), if a video file was viewed or abandoned half way through, or the effectiveness of our recruitment campaigns. We also look at where content is accessed so we know how to arrange our sites for optimal user experience. We count clicks on “Like” and “Tweet” plugins and what content from our sites was shared or referenced. We may conduct A/B testing on our websites.
Personalisation
These cookies help make the content as personalised as possible, for example by showing you targeted banners and relevant recommendations.
We examine what type of reference was used to reach our sites, e.g. an email campaign or a link from a referral site, so we can estimate the effectiveness of our promotions and advertising campaigns.
We may also use pixel tracking to provide a reference ID from your purchase back to the site from where you were referred.
Advertising
We use these cookies to dynamically serve Local Eyes B.V. ads on both Local Eyes B.V. and selected third party websites.
Currently, we also host 3rd party advertising on Local Eyes B.V. offerings through 24/7 Real Media, Facebook or MoPub. These ads are not provided by Local Eyes B.V.. We may expand 3rd party advertising to other Local Eyes B.V. sites and offerings in future.
Our domains may also include elements that set cookies on behalf of a third party, e.g. a “Like”-button from Facebook or a “Tweet”-button from Twitter.
What is our legal basis for processing your Personal Data?
Cookies and pixel tracking are set in our sites and offerings based on your consent. You may also manage your cookie settings through your browser settings.
How can I manage cookies?
You can review the options available to manage cookies in your browser. The browser can be used to manage cookies relating to basic functions, site improvement, personalisation and advertising. Different browsers use different ways to disable cookies, but they are usually found under a Tools or Options menu. You can also consult the browser’s help menu. In addition to cookie management, browsers usually let you control files similar to cookies, for example Local Shared Objects, e.g. by enabling the browser’s privacy mode.
Local Eyes B.V. uses third party vendor managed advertising cookies to promote its products in both Local Eyes B.V. and non-Local Eyes B.V. web sites. You may be able to opt-out from certain third party managed advertising cookies through third party cookie management sites, such as DoubleClick, Google Analytics, 24/7 Real Media, Network Advertising Initiative, Adobe solutions and Adobe Flash.
Disabling cookies may prevent you from using certain parts of Local Eyes B.V. websites. If you delete your cookies from the browser, you may need to remember to re-install opt-out cookies.
How long do we keep the information?
It depends based on the type of cookies. Session cookies expire when you close the browser. Persistent cookies, including Local Shared Objects (“Flash cookies”), have typical expiration dates ranging from two months up to a couple of years.
Who is the controller of your Personal Data?
Local Eyes B.V. Keizersgracht 127 1015 CJ, Netherlands is the controller of your personal data.
What else should you know?
Local Eyes B.V. may from time to time change this Policy. However, if this Policy is changed in a material, adverse way, Local Eyes B.V. will post a notice advising of such change at the beginning of this Policy and on this site’s home page. We recommend that you re-visit this Policy from time to time to learn of any such changes to this Policy.
If you have additional questions, please contact us or our Data Protection Officer by writing to:
Local Eyes B.V.
c/o Privacy
Keizersgracht 127
1015 CJ Amsterdam
Netherlands
Email: privacy@local-eyes.nl