Enhancing the advertising ecosystem with location data and software
Geomarketing is a multifaceted approach that allows for both a comprehensive overview of market and company data as well as detailed micro‐geographic analyses. This flexibility is vital when attempting to maximize your potential and pinpoint your target groups in highly competitive markets, where both local and more wide‐ranging factors must be taken into account. The geographic visualization and analysis of data create new opportunities for growth and market optimization.
Furthermore, the resulting insights serve as an objective basis for inter‐ and intra‐company exchanges as well as a transparent foundation for making important business decisions. Whenever you are looking to enrich your existing data or need a particular dataset to gain insights to make verified business decisions. Why do you need this? By combining the information you can improve your analyzes, boost efficiency in certain sale region's, calculate location-related challenges and improve the decision-making process.
Enable your data science and algorithms with global, robust and precise location data
Whether you’re on the buy, sell or data and measurement side of advertising, HERE provides location data suited to your needs. Exploit your latitude and longitude data in a holistic view of location.
Access comprehensive location data delivery services and tools available
One of the largest location technology companies in the world, we enable you to leverage our global offering for your own targeting, audience segmentation, campaign measurement and reporting.
Benefit from location data that has depth
HERE location data enables your algorithms to work at varying degrees of data science, from deterministic to probabilistic, so you can scale from the Point of Interest (POI) to the polygon level, right down to the 3D models of venues.
Be in full control with HERE's neutral platform
We let you build the algorithms you need to be smarter about your consumers and your campaign buys, inventory monetization, consumer experiences and messaging.