the why
How we assist companies with Dynamic Route Planning
Typically there are two kinds of approaches to route planning: static and dynamic. While the former generally involves the creation of a predetermined route, dynamic route planning can react to developments, such as unusually high levels of traffic or road closures, in real-time.
What Is Dynamic Route Planning?
Dynamic route planning is the process of continuously optimizing delivery routes based on live and predictive data inputs.
Unlike static route planning, where routes are calculated once and executed as planned, dynamic routing adapts throughout the day using:
Live Traffic Data
Weather conditions
Road Restrictions
New incoming orders
Cancelled/failed deliveries
Vehicle capacity changes
Driver availability
Customer time window updates
The system recalculates routes automatically, balancing constraints and objectives in real time.
This enables operations teams to respond immediately to disruption rather than manually correcting routes after inefficiencies occur.
How the HERE platform boosts your company's performance
As the development of telematics, the connected car and highly automated driving (HAD) continues to disrupt the future of motor insurance, HERE will remain a key player with its next-generation location services.
Decrease the cost of running your fleet by 20%
Reduce re-routing time by up to 90%
Increase driver productivity by up to 20%
Why Dynamic Routing Matters More in 2026
Several structural shifts in logistics make dynamic route planning critical:
Efficiency from start to finish
Dynamic route planning gives delivery firms and logistics providers more insight than ever – into all parts of a package’s journey. When packages are initially listed for delivery, it is important that logistics providers have at least some idea of where they are going.
The packing process should take into account when deliveries will be offloaded. There’s not much point in having an optimised route if items are loaded into your delivery vehicle in any random order – that’s how delays occur. Instead, dynamic route planning relies on itemising your deliveries and packing them in such a way that drivers can access them quickly before moving on to the next customer. Dynamic route planning takes all this into account, enabling efficiency improvements all the way from warehouse to drop-off.
Preview your actions
Dynamic route planning doesn’t simply allow deliveries to be adjusted on-the-fly, logistics providers can also plan for possible disruptions in advance. If, for example, a burst water pipe leaves a road closed, logistic providers won’t want delivery drivers to be completely unprepared - even if they have access to a route planning solution that can react in real-time.
Instead, dynamic planning allows e-commerce firms to pre-empt disruptions and assess what impact proposed route modificationts would have. This means logistics providers can preview their actions in advance so they can rest easy that any route replanning they choose to implement will be effective.
Track deliveries
Research indicates that almost all shoppers track their packages – with nearly a fifth tracking their packages multiple times a day. Dynamic route planning is only possible if delivery providers have visibility on the exact whereabouts of their packages. This means that businesses have better insight into the location of their products – but so do customers.
With dynamic route planning, consumers can be kept informed regarding the progress of their delivery. Delays can be explained, ETAs can be adjusted, and nobody is left in the dark.
Reduce costs
Last mile delivery contributes as much as 53% of the overall shipping cost. There are a variety of reasons for this but inefficiencies during delivery are a huge contributor. With dynamic route planning, digital tools can find the optimal route based on real-time data around the number and location of deliveries, traffic levels, weather, and much more.
This means that businesses can reduce the amount of fuel they need for each delivery and diminish the need for vehicle maintenance due to undertaking fewer miles on the road. The greater efficiency of each delivery leads to lower costs overall.
Boost customer loyalty
With dynamic route planning, you won’t need to send an email apologising to your customer for late delivery using unexpected road closures as an excuse. Should delays be unavoidable, you can minimise them by instantly finding new routes to get your deliveries to their destinations on time.
By route replanning on the go, your drivers and customers can even contact one another, letting them know of any relevant updates. By improving the speed and transparency of your deliveries with dynamic route planning, you are more likely to offer your customers a better delivery experience – something they’ll reward you with by making future purchases.
How HERE software can enable dynamic route planning
Real-time route modification is only possible if you have access to the right digital tools; solutions that can evaluate data from multiple sources, analysing and delivering instant insights so that drivers always have access to the most optimal route. This is possible with HERE software, which uses over 100 different parameters, advanced routing algorithms and rich map datasets to regularly update your journey information.
At Local Eyes, we offer solutions that leverage HERE software, augmented by our world-class support. We can ensure that your journeys are transparent, reactive and optimised. With Local Eyes and our dynamic route planning solutions, you can replan your routes to ensure you’re prepared for whatever the journey throws at you.
Get in touch
Local Eyes is a leading provider of location intelligence and data solutions. As a reseller and integrator of geospatial technologies, we believe that forming connections is the basis for business success: connections between people, places, and things. With our products and services, we provide businesses with the dynamic, on-demand data they need to increase their decision-making power.