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The Local Eyes Blog

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Location Intelligence
From Maps To Autonomous Vehicles: The Future Of Location Intelligence

March 3, 2021

From Maps To Autonomous Vehicles: The Future Of Location Intelligence

by Michael

Location DataLocation Intelligence
Location Intelligence In An Age Of Online Privacy

June 2, 2020

Location Intelligence In An Age Of Online Privacy

by Michael

Location DataLocation Intelligence
The Real Cost Of Location Intelligence

May 18, 2020

The Real Cost Of Location Intelligence

by Michael

Location DataLocation Intelligence
How Location Intelligence Can Boost Your Marketing

May 6, 2020

How Location Intelligence Can Boost Your Marketing

by Michael

Future of MapsLocation Intelligence
The use of location intelligence services has seen significant uptake in recent years. However, its application is moving beyond the traditional uses – such as by logistics firms who use it in planning and coordination. Location data analysis is also becoming more widely used across the retail, hospitality and advertising. Uber and Deliveroo are prime examples of companies which are built on the central premise of location-based services. This data-driven approach is constantly evolving and its impact on our day to day lives should not be underestimated. Let’s consider some of the current applications, their implications, and where this could all lead to. Movement Monitoring Location data is well-known as a risk assessment tool by government and military contractors. In the US, for example, it’s used in national security to monitor irregular movements by suspected terrorists. However, the same precise levels of accuracy can also help companies monitor customer behaviour. Take the health insurance industry for example. In a similar way to how car insurers offer discounts for GPS vehicle tracking, in exchange for a more precise or lower premium, customers can give insurers access to their mobile phone or wearable data for a set period – allowing them to track their fitness, health, and locations to provide insight in their movement and their lifestyle choices. Taking On The Competition In a similar way, other firms, such as Google, HERE, Qualcomm, AT&T, Intel, and Apple are making significant investments in location intelligence technologies. These solutions providers are integrating real-time location monitoring capabilities in devices – such as smartphones, vehicles, and aircraft – and are taking advantage of location intelligence to grow customer acquisition and make smarter sales and marketing decisions. Given that mobile phones are basically sensors, businesses can access their dynamic location data – such as information on customers’ whereabouts, their preferences, duration of their stay, and frequency of visits. Dynamic location data also enables organizations to predict the customer behavior and their buying patterns, which can help in better decision making Many marketers are also using geofencing to serve mobile ads to customers and provide incentives in the vicinity of specific stores. A classic example of this is when Burger King geofenced McDonald’s stores during its #WhopperDetour campaign. When a customer got within 600 ft of a McDonald's outlet, they were offered a Whopper for a penny, a redirected to the nearest Burger King restaurant. Such

April 20, 2020

The Future of Location Intelligence

by Michael

Future of MapsLocation Intelligence
How Location Intelligence Is Changing The World

April 2, 2020

How Location Intelligence Is Changing The World

by Michael

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